Search Engine Marketing Weekend Fundamentals

Event Overview

The full day SEM workshop will immerse students in the daily life of a search engine marketing professional. All basic SEM best practice will be covered, as attendees will execute on a real Google Adwords Campaign build, then develop advanced skills around management and optimization. Use of industry leading tools will familiarize students with the on-going process of managing an SEM campaign and driving more qualified traffic through search engines.

Some core topics covered include:

• SEM Principles and Intro to Google Adwords
• Keyword Research & Competitive Analysis 
• SEM Campaign Build
• Optimization Checklist & Management Template

*Lunch will be provided from a local favourite!

*This workshop is non-transferable and non-refundable.

Want to expand your digital marketing expertise? Learn more about our upcoming course and request a syllabus.