Exclusive Event

Design Evenings NYC: Crafting Craveable Brand Experiences

We hosted an inspiring conversation with Cathie Urushibata, Creative Director at Shake Shack, who shared how thoughtful design elevated craveability, unified brand partnerships, and brought bold flavor to every brand touchpoint.

BrainStation New York
Event Recap
Jul 16, 2025

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Cathie Urushibata

Creative Director

Cathie Urushibata

Creative Director

In this session, Cathie Urushibata, Creative Director at Shake Shack, shared how her team built a bold and cohesive visual identity, spanning in-store design, packaging, campaigns, and collaborations, that brought strategy, craveability, and culture into every brand touchpoint.

Cathie Urushibata

Creative Director

Cathie Urushibata is a creative leader with over 20 years of experience across branding, art direction, graphic design, illustration, and creative management. As Creative Director at Shake Shack, she oversees the brand’s visual identity and creative strategy across all touch points. Known for blending strategic thinking with bold, craveable visuals, Cathie leads and mentors a multidisciplinary design team while partnering with cross-functional teams to bring the Shake Shack brand to life in fresh and unexpected ways.

More Upcoming Events

Apr 08

Marketing Evenings NYC

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Join us for an evening with Gabe Lekorenos, Senior Client Partner at Strava, as he explores how brands can create partnerships that customers genuinely care about.

6:00 PM - 8:00 PM EDT
136 Crosby St, 4th Floor, New York City, NY
$45

Gabe Lekorenos

Senior Client Partner

Discussion Topics:

Customer Centric Brand Partnerships
Inside a Strava Partnership
The Future of Brand Partnerships

Apr 08

Marketing Evenings NYC Building Brand Partnerships That People Love

Join us for an evening with Gabe Lekorenos, Senior Client Partner at Strava, as he explores how brands can create partnerships that customers genuinely care about.

6:00 PM - 8:00 PM EDT
136 Crosby St, 4th Floor, New York City, NY
$45

Gabe Lekorenos

Senior Client Partner

Discussion Topics:

Customer Centric Brand Partnerships
Inside a Strava Partnership
The Future of Brand Partnerships

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Apr 09

Leaders in Product

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Join us for a forward-looking conversation with product leaders exploring how enterprise financial platforms are evolving to deliver fintech-level speed, intelligence, and trust at global scale.

6:00 PM - 8:00 PM EDT
136 Crosby St, 4th Floor, New York City, NY
$45

Discussion Topics:

Beyond Real-Time: Intelligent, Automated Payments
Integrating AI Where Work Already Happens
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Apr 09

Leaders in Product Trusted Innovation in Enterprise at the Speed of Fintech

Join us for a forward-looking conversation with product leaders exploring how enterprise financial platforms are evolving to deliver fintech-level speed, intelligence, and trust at global scale.

6:00 PM - 8:00 PM EDT
136 Crosby St, 4th Floor, New York City, NY
$45

Discussion Topics:

Beyond Real-Time: Intelligent, Automated Payments
Integrating AI Where Work Already Happens
Modernizing Financial Infrastructure Through Tokenization

View Event

Apr 15

AI Evenings NYC

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Join us for an evening with Andrii Olefirenko, Senior Software Engineer at Meta, as he explores what it truly takes to move AI from prototype to production.

6:00 PM - 8:00 PM EDT
136 Crosby St, 4th Floor, New York City, NY
$45

Andrew Olefirenko

Senior Software Engineer

Discussion Topics:

The Evolution of Agentic Systems
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AI at the Edge

Apr 15

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Join us for an evening with Andrii Olefirenko, Senior Software Engineer at Meta, as he explores what it truly takes to move AI from prototype to production.