This session featured Erin Essex, Senior Interaction Designer at Google, who unpacked how AI was reshaping the design process, exploring smarter ideation tools, rapid prototyping platforms, and how designers could embrace AI as a collaborator while keeping empathy, storytelling, and craft at the core of their work.
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In this session, Erin Essex, Senior Interaction Designer at Google, examined how AI was transforming the UX process, highlighting how designers could use emerging tools to enhance creativity, efficiency, and empathy while navigating the real-world limitations and ethical challenges of AI-driven design.
Erin Essex
Senior Interaction Designer
Erin is a Senior Interaction Designer at Google, where she focuses on the YouTube creator experience. She previously worked on the Google Ads team, designing AI- and machine learning–powered tools that help users partner with technology in ways that build trust and efficiency. With a background in psychology and experience across agencies, startups, and companies like Shutterstock and MongoDB, where she served as Director of Product Design, Erin brings a uniquely human-centered approach to her work. Her design philosophy is rooted in empathy and behavior, creating experiences that are functional, meaningful, and enjoyable across a wide range of products.
Simon shares how working with generative AI and agentic systems in retail is reshaping product craft, decision-making, and the designer’s role in shaping the future.
Join us for a conversation with Katie Meyer, Lead Designer at Scotiabank, as she shares how designers can drive meaningful impact inside large organizations, even when access to new AI tools is limited.
Join us for a conversation with Theo Richardson, Staff Product Designer, AI at Dropbox, as he explores how agentic coding tools are redefining what product design can be and why we’re all builders now.
Join us for an evening with Gabe Lekorenos, Senior Client Partner at Strava, as he explores how brands can create partnerships that customers genuinely care about.
Join us for a forward-looking conversation with product leaders exploring how enterprise financial platforms are evolving to deliver fintech-level speed, intelligence, and trust at global scale.
6:00 PM
-
8:00 PM EDT
136 Crosby St, 4th Floor, New York City, NY
$45
Discussion Topics:
Beyond Real-Time: Intelligent, Automated Payments
Integrating AI Where Work Already Happens
Modernizing Financial Infrastructure Through Tokenization
Join us for an evening with Andrii Olefirenko, Senior Software Engineer at Meta, as he explores what it truly takes to move AI from prototype to production.
Alec pulls back the curtain on how AI tools are used day-to-day to streamline production and unlock new creative capacity, without compromising quality.
PerfectTed’s growth didn’t happen by accident. From day one, the team embraced a brand-first mentality, an earn-first mindset, and community-led storytelling to build momentum without relying solely on paid channels.
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