Exclusive Event

Marketing Evenings LDN: Inside Vox Media’s Award-Winning Branded Content Studio

Brendan Mahony, joined by Layla Faruque and Irina Evsiukova of the creative team at Vox Media, shared a behind-the-scenes look at how they brought brands to life through storytelling that thrived on unpredictability.

BrainStation London
Event Recap
Jan 28, 2026

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Brendan Mahony

Senior Strategy & Creative Director
Layla Faruque

Director, Creative Strategy
Irina Evsiukova

Manager, Creative Strategy

"We don't think that AI yet can create on-brief, so we leave that to the humans. We use AI to streamline the process: mathing the right audience insight to the brief, and putting the right message in front of the people at the right time."

Brendan Mahony

Senior Strategy & Creative Director

Brendan Mahony is a creative leader with 15+ years of experience helping brands belong in culture. As Senior Strategy & Creative Director at Vox Media, he shapes category-defining work that connects advertisers with global communities through Vox Media’s premium editorial brands, award-winning storytelling, and world-renowned journalism. When he’s not doing that, he’s probably halfway up a steep hill on his bike, questioning his life choices.
Layla Faruque

Director, Creative Strategy

Layla Faruque is a cultural strategist with eight years of experience helping brands tell stories that live in the heart of culture. As Associate Director of Strategy at Vox Media International, she shapes creative partnerships that connect advertisers with audiences through the company’s world-class editorial brands and storytelling platforms. With a background in sociology and a career spanning Vice, Condé Nast, and The Stylist Group, Layla brings both cultural intuition and commercial strategy to every brief.
Irina Evsiukova

Manager, Creative Strategy

Irina Evsiukova is a creative solutions specialist who helps brands plug into culture through the power of Vox Media. With a background in journalism, she’s obsessed with turning brand stories into something people actually want to watch, read and click on. She’s worked across every corner of the media world — from editorial teams, to media agencies, to publishers.

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