Marketing Evenings TO: Powering the Creator Economy

Marketing leaders and creators, including Norissa Samuels, Ashley Riske, and Clement Leung, shared insights on how Canada’s creator economy is growing, highlighting platform-driven growth, authentic brand partnerships, and strategies for turning creativity into sustainable commerce.

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  Norissa Samuels

  Creator Partnerships Lead

  

  Norissa Samuels is a leader in the creator economy, currently serving as the first Creator Partnerships Lead for Snapchat in Canada. Based in Toronto, she oversees relationships with Canadian public figures and content creators, helping them unlock creativity and maximize brand partnership opportunities. Previously, she led athlete and creator partnerships at TikTok Canada, where she played a key role in growing the platform's creator ecosystem. With a strong background in brand partnerships and digital strategy, Norissa has spent the last decade developing impactful collaborations across sports, entertainment, and media. She is also passionate about community building and supporting the growth of emerging creators.

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  Ashley Riske

  Head of Partnerships

  

  Ashley Riske is Head of Partnerships at #paid, where she leads high-impact partnerships between brands, platforms, and creators. With more than a decade of experience in the creator economy, she has launched and scaled innovative programs spanning brand strategy, creator management, media, and measurement, building first-of-their-kind initiatives that unlock new opportunities and deliver results. Ashley is known for forging trusted relationships across social platforms, talent agencies, and emerging media partners, turning insight into programs that connect brands with creators in authentic, measurable ways.

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  Clement Leung

  Food & Travel Creator

  

  Clement Leung, better known as Ramen Guy, is a food and travel creator with over 5M followers across TikTok, Instagram, and YouTube. After 14 years in software development, he left tech to pursue content creation full-time, spotlighting hidden culinary gems and global food culture. His mission is to inspire joy and connection through authentic storytelling, from instant ramen hacks to mom-and-pop eateries around the world.