Exclusive Event

Marketing Mornings LDN: From Conversions to Connections with TikTok

We hosted a morning session in London with Ksenia Barton, Product Marketing Communications Lead at TikTok, where she explored how performance marketing could drive both immediate results and lasting brand impact.

BrainStation London
Event Recap
Nov 11, 2025

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Ksenia Barton

Product Marketing Communications Lead

Ksenia Barton

Product Marketing Communications Lead

In this session, Ksenia Barton shared how performance marketing is shifting from short-term optimization to long-term connection, revealing how leading brands are blending data, creativity, and storytelling to drive measurable results and lasting impact.

Ksenia Barton

Product Marketing Communications Lead

Ksenia Barton leads product marketing communications at TikTok, where she shapes how product stories are told across channels to both educate and inspire users and partners. Skilled in translating product strategy into compelling narratives, she ensures clarity, relevance, and connection in all messaging.

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