Exclusive Event

Marketing Mornings LDN: How Joe & the Juice Built a Global Cult Following

During our conversation with Kasper Garnell, Global Brand Vice President at Joe & The Juice, he shared how the brand built a loyal following and scaled it globally, and explored what it took to create a brand people genuinely care about.

BrainStation London
Event Recap
May 13, 2026

View Photo Gallery

Kasper Garnell

Global Brand Vice President

Kasper Garnell

Global Brand Vice President

“You need to think - How do we create a global strategy but make sure we don’t lose local touches and local anchoring?”

- Kasper Garnell, Global Brand Director at JOE & THE JUICE

Kasper Garnell

Global Brand Vice President

Kasper Garnell is the Global Brand Vice President and one of the founding partners in JOE & THE JUICE. He operates at the intersection of culture, health, design, and music, making sure every brand touchpoint — from store experience to campaigns — feels unmistakably JOE: bold, a little irreverent, and always with an edge. Since the early days of JOE in Copenhagen, he’s been passionate about building a brand that’s unapologetically true to it’s core values. Through unexpected brand partnerships, authentic community focused initiatives, and a “juicers first” strategy, Kasper continues to keep JOE relevant without compromising the original energy. With 1000 stores across 30+ countries by 2028 and a potential IPO on the horizon, protecting the brand from pitfalls of rapid growth and short-term, public market priorities are more important than ever.

More Upcoming Events

Jun 17

Design Evenings LDN

How Designers at Monzo Are Actually Using AI

Join us for an evening with Heldiney Pereira, Susan Walsh, and Ben Strak from Monzo as they share how designers are actually using AI in their day-to-day work.

6:00 PM - 8:00 PM BST
55-57 Rivington St, London
£20

Discussion Topics:

Starting With Play
Building What Was Not Possible Before
From Discomfort to Momentum

Jun 17

Design Evenings LDN How Designers at Monzo Are Actually Using AI

Join us for an evening with Heldiney Pereira, Susan Walsh, and Ben Strak from Monzo as they share how designers are actually using AI in their day-to-day work.

6:00 PM - 8:00 PM BST
55-57 Rivington St, London
£20

Discussion Topics:

Starting With Play
Building What Was Not Possible Before
From Discomfort to Momentum

View Event

Jun 18

Demo Event LDN

Working Smarter with AI-Driven Workflows with Claude

AI is moving beyond the browser directly into operating systems. Join Anthropic Ambassador and Alter co-founder Olivier Legris for an expert demo on using macOS-native AI agents to automate tasks, orchestrate daily workflows, and build specialized skills.

6:00 PM - 8:00 PM BST
55-57 Rivington St, London
£40

Demo Event of Claude

Olivier Legris

Ambassador

Discussion Topics:

Choosing Your AI Interaction: Cowork vs. Code
Creating Domain-Expert Skills
The Orchestration of Work

Jun 18

Demo Event LDN Working Smarter with AI-Driven Workflows with Claude

6:00 PM - 8:00 PM BST
55-57 Rivington St, London
£40

Demo Event of Claude

Olivier Legris

Ambassador

Discussion Topics:

Choosing Your AI Interaction: Cowork vs. Code
Creating Domain-Expert Skills
The Orchestration of Work

View Event

Jun 22

Intro to

Artificial Intelligence Certification Course

Join us in London to explore how artificial intelligence is transforming the way organizations solve diverse and complex problems: supporting ideation, speeding up product development, and streamlining business operations.