Exclusive Event

Creators of Toronto: Inside The GIST’s Journey to Redefine Sports Media

The session offered an inside look at how The GIST grew from a weekly newsletter into one of North America’s fastest-rising sports media brands, as co-founders Ellen Hyslop and Jacie deHoop shared their journey of building a women-founded, community-first company that reshaped how fans experience sports.

BrainStation Toronto
Event Recap
Oct 22, 2025

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Ellen Hyslop

Co-Founder
Jacie deHoop

Co-Founder

This session explored how The GIST grew from a grassroots newsletter into a leading sports media brand, as co-founders Ellen Hyslop and Jacie deHoop shared how authentic storytelling, community-first growth, and major partnerships with the Canadian Olympic Committee, NFL, and NWSL are redefining the future of sports media.

Ellen Hyslop

Co-Founder

Ellen Hyslop is Co-Founder of The GIST, a women-led sports media company that delivers inclusive, accessible, and engaging coverage to millions of fans across North America. With a background in business strategy and a passion for equity in sports, Ellen focuses on shaping The GIST’s editorial voice and partnerships.
Jacie deHoop

Co-Founder

Jacie deHoop is Co-Founder of The GIST, where she leads growth, operations, and strategy. Jacie brings experience in consulting and scaling ventures to her role, helping The GIST grow from a single newsletter to a multi-channel media platform with major league partnerships and a loyal, growing community.

More Upcoming Events

Jan 14

Intro to Product Design

Toronto

Join us in Toronto to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.

6:00 PM - 7:00 PM EST
482 Front St W, 2nd Floor, Toronto, ON
$10

Ethel Zlotnik

Senior UX Designer

Discussion Topics:

What is Product Deisgn?
Design Thinking in Action
Adding Design Skills to Your Toolkit

Jan 14

Intro to Product Design Toronto

Join us in Toronto to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.