{body}
Speak with a Learning Advisor.

Have any questions? We'll call you.

Fill out the form below and a Learning Advisor will reach out at a time convenient for you.

Exclusive Event

Data Evenings VAN: Mapping the Customer Journey in a Privacy-First World

Join us in Vancouver for a closer look at how McAfee uses data to shape smarter customer journeys in a privacy-first world. From decoding behavior signals to bridging product and marketing, Arul Bharathi shares how one of the world’s top cybersecurity brands builds trust without sacrificing insight.

  • BrainStation Vancouver
  • Thu, Jul 24, 2025
  • 2025-07-25T01:00:00.0000000Z  –  2025-07-25T02:30:00.0000000Z

This event has ended.

  • 80k+ attendees globally
  • Learn from industry experts
  • Live Q&A
  • Arul Bharathi

    Arul Bharathi

    Senior Manager, Data Science - AI & ML

Arul Bharathi

Senior Manager, Data Science - AI & ML

McAfee

Join Arul Bharathi, Senior Manager, Data Science - AI & ML at McAfee, for a conversation on how data can power personalization, without compromising privacy. From mapping the full customer journey to aligning product and marketing teams, Arul will explore how McAfee builds trust-first strategies that drive results at scale.

  • Arul Bharathi

    Arul Bharathi

    Senior Manager, Data Science - AI & ML

    Arul Bharathi is a seasoned AI/ML leader with nearly a decade of experience building secure, data-informed customer journeys. With a background in behavioural analytics and product strategy, he specializes in turning complex signals into actionable insights, while championing ethical data use and user trust. At McAfee, he leads cross-functional teams focused on optimizing acquisition, retention, and lifecycle engagement across millions of global users.

Exclusive Event

Event Overview

What does it take to truly understand the customer journey, especially when trust and privacy come first? In this session, Arul Bharathi shares how McAfee maps user behaviour across the funnel to drive smarter strategy, deeper engagement, and lasting relationships.

  • 01

    Turning Signals into Strategy: Mapping the Journey with Data

    Arul explores how McAfee collects and connects customer signals across acquisition, onboarding, retention, and churn to uncover insights and shape end-to-end product and marketing strategy.

  • 02

    Balancing Personalization with Privacy

    In a world where trust is currency, McAfee’s teams prioritize relevance without overreach. Arul unpacks how the company delivers smart, respectful personalization, especially in a security-first context.

  • 03

    Where Product Meets Marketing: Creating Shared Outcomes

    The most effective lifecycle strategies start with alignment. Learn how product and marketing at McAfee collaborate around shared data to drive performance, messaging clarity, and better user outcomes at scale.

Details of the Evening

What's Included

  • Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
  • Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation Vancouver

455 Granville St, Vancouver, BC

Get Directions

  1. Finding Your Way

    Steps away from the Waterfront Station’s Granville St entrance. Our event space is on the ground floor.

  2. Ride Sharing and Taxi Drop-off

    Visitors being dropped off by a ride sharing service or taxi should enter the Starbucks across the street at 700 W Pender St as only city busses are allowed on Granville St in front of the campus.

  3. Once You're Inside

    Our staff will be there to greet you at the campus reception.

Vancouver Map

Get Started

Reserve Your Spot

Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.

  • BrainStation Vancouver
  • Thu, Jul 24, 2025
  • 2025-07-25T01:00:00.0000000Z  –  2025-07-25T02:30:00.0000000Z

This event has ended.

More Upcoming Events

Jan 14

Marketing Evenings VAN

What I Learned From the World’s Best Marketers

Join us in Vancouver as Amanda Lee Smith distills the most valuable lessons she’s learned from interviewing the world’s top marketers, from Nike to Crayola to Aritzia, revealing how today’s best brands think, create, and grow.

  • 6:00 PM - 7:30 PM PST
  • 455 Granville St, Vancouver, BC
  • $45
Amanda Lee Smith

Amanda Lee Smith

CEO & Co-Founder

Discussion Topics:

  • What Channels Work Right Now
  • The Surprising Trait All Great Marketers Share
  • The Paths to the Marketing C-Suite
Jan 14
Marketing Evenings VAN What I Learned From the World’s Best Marketers

Join us in Vancouver as Amanda Lee Smith distills the most valuable lessons she’s learned from interviewing the world’s top marketers, from Nike to Crayola to Aritzia, revealing how today’s best brands think, create, and grow.

  • 6:00 PM - 7:30 PM PST
  • 455 Granville St, Vancouver, BC
  • $45
Amanda Lee Smith

Amanda Lee Smith

CEO & Co-Founder

Discussion Topics:

  • What Channels Work Right Now
  • The Surprising Trait All Great Marketers Share
  • The Paths to the Marketing C-Suite
View Event
Jan 22

Marketing After-Hours VAN

Winter 2026

An evening for Vancouver marketers, brand builders, and growth leaders to connect with like-minded professionals.

  • 6:00 PM - 8:00 PM PST
  • 455 Granville St, Vancouver, BC
  • $25

Event Highlights:

  • Enjoy complimentary refreshments
  • Connect with digital marketing to explore the latest in marketing innovation
  • Learn from others over shared challenges and successes
Jan 22
Marketing After-Hours VAN Winter 2026

An evening for Vancouver marketers, brand builders, and growth leaders to connect with like-minded professionals.

  • 6:00 PM - 8:00 PM PST
  • 455 Granville St, Vancouver, BC
  • $25

Event Highlights:

  • Enjoy complimentary refreshments
  • Connect with digital marketing to explore the latest in marketing innovation
  • Learn from others over shared challenges and successes
View Event
Feb 05

Product After-Hours VAN

Winter 2026

An evening for Vancouver product managers, strategists, and builders to connect with fellow product leaders.

  • 6:00 PM - 8:00 PM PST
  • 455 Granville St, Vancouver, BC
  • $25

Event Highlights:

  • Enjoy complimentary refreshments
  • Connect with product leaders to explore the latest in product management innovation
  • Learn from others over shared challenges and successes
Feb 05
Product After-Hours VAN Winter 2026

An evening for Vancouver product managers, strategists, and builders to connect with fellow product leaders.

  • 6:00 PM - 8:00 PM PST
  • 455 Granville St, Vancouver, BC
  • $25

Event Highlights:

  • Enjoy complimentary refreshments
  • Connect with product leaders to explore the latest in product management innovation
  • Learn from others over shared challenges and successes
View Event
View All Events