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Exclusive Event

Design Evenings LDN: Designing Identity in the Age of AI

As AI accelerates design workflows, Max Fumagalli and Lee Hallett from Beauty Pie explored how designers can embrace new tools without losing their craft and identity, using AI to enhance creativity rather than replace it.

  • BrainStation London
  • Event Recap
  • Feb 12, 2026
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  • Max Fumagalli

    Max Fumagalli

    UX Director

    Beautie Pie
  • Lee Hallett

    Lee Hallett

    Lead UX Designer

    Beautie Pie

“Every time I talk about AI, I describe AI as a shortcut for everything… The stakeholders look at AI as a solution, not as a tool.”

 

- Max Fumagalli, UX Director at Beauty Pie

  • Max Fumagalli

    Max Fumagalli

    UX Director

    Member of the Depop founding team, with over 30 years of experience in user interface and platform design, design management, and creative direction. A highly experienced, results-oriented Design Leader with demonstrated ability to build, grow, and motivate teams of design professionals. Proven ability to translate user needs and business strategies into engaging experiences. Deep expertise in iOS, watchOS, and web/graphics design. As a designer, I prefer to identify myself as a people observer, as I continuously learn by observing the interactions and device usage of individuals around me. My diverse background encompasses various fields, including printing, book production, industrial design, and design development itself. I possess the ability to manage the graphic design process in accordance with guidelines provided by external entities. Furthermore, I excel in supervising teams in a directing capacity. My passion lies in technology and people, particularly in the intricate relationship between the two.

  • Lee Hallett

    Lee Hallett

    Lead UX Designer

    Lee is a Lead UX/UI Product Designer with over a decade of experience shaping customer-centric solutions for brands in luxury fashion, retail, and tech, including Beauty Pie, Saga, Selfridges, AWIN, Willis Towers Watson, PageGroup and more. He excels at translating complex business needs into impactful user experiences, driving innovation in research, feature creation and app design to help businesses scale. A passionate advocate for inclusive and accessible design, Lee serves as the "voice of the customer" to embed high standards within an organisation. His unique background as a front-end engineer bridges the critical gap between design and development, fostering highly collaborative and productive teams that deliver results as one.

More Upcoming Events

Apr 08

Marketing Evenings LDN

The Future of the Creator Economy

Join us for an evening as we explore how the creator economy is reshaping modern marketing.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £20
  • Rajarshi Lahiri
  • Grace Duncan
  • Taz Alam

Discussion Topics:

  • Authenticity at Scale: Winning in a Trust-Driven Economy
  • Co-Creation That Converts: The Future of Brand Collaborations
  • Community-Led Growth: Turning Followers into Advocates
Apr 08
Marketing Evenings LDN The Future of the Creator Economy

Join us for an evening as we explore how the creator economy is reshaping modern marketing.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £20
  • Rajarshi Lahiri
  • Grace Duncan
  • Taz Alam

Discussion Topics:

  • Authenticity at Scale: Winning in a Trust-Driven Economy
  • Co-Creation That Converts: The Future of Brand Collaborations
  • Community-Led Growth: Turning Followers into Advocates
View Event
Apr 14

Marketing Mornings LDN

Building the UK’s Fastest-Growing Brand

PerfectTed’s growth didn’t happen by accident. From day one, the team embraced a brand-first mentality, an earn-first mindset, and community-led storytelling to build momentum without relying solely on paid channels.

  • 8:00 AM - 9:00 AM BST
  • 55-57 Rivington St, London
  • £15
  • Kelly Shaw
  • Gemma Krishnan

Discussion Topics:

  • Laying the Foundations for Brand-Led Growth
  • From Tactical Activity to Big Brand Moments
  • Scaling the Team, Protecting the Brand
Apr 14
Marketing Mornings LDN Building the UK’s Fastest-Growing Brand

PerfectTed’s growth didn’t happen by accident. From day one, the team embraced a brand-first mentality, an earn-first mindset, and community-led storytelling to build momentum without relying solely on paid channels.

  • 8:00 AM - 9:00 AM BST
  • 55-57 Rivington St, London
  • £15
  • Kelly Shaw
  • Gemma Krishnan

Discussion Topics:

  • Laying the Foundations for Brand-Led Growth
  • From Tactical Activity to Big Brand Moments
  • Scaling the Team, Protecting the Brand
View Event
Apr 14

Product Evenings LDN

Scaling Product Judgment in an AI Native World

Join us for a conversation with Shailendra Kumar, Product Lead at WhatsApp, as he explores how product leaders navigate decision-making in an AI-native era.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £20
Shailendra Kumar

Shailendra Kumar

Product Lead

Discussion Topics:

  • Deciding When AI Helps and When It Hurts
  • Designing AI Systems That Scale Responsibly
  • Shipping AI Without Breaking Trust
Apr 14
Product Evenings LDN Scaling Product Judgment in an AI Native World

Join us for a conversation with Shailendra Kumar, Product Lead at WhatsApp, as he explores how product leaders navigate decision-making in an AI-native era.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £20
Shailendra Kumar

Shailendra Kumar

Product Lead

Discussion Topics:

  • Deciding When AI Helps and When It Hurts
  • Designing AI Systems That Scale Responsibly
  • Shipping AI Without Breaking Trust
View Event
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