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Exclusive Event

Marketing Evenings TO: How the Raptors Are Redefining Athlete Marketing

We hosted an exclusive event in Toronto exploring how the Raptors redefined athlete marketing, from aligning player personalities with team strategy to turning cultural insight into brand equity.

  • BrainStation Toronto
  • Event Recap
  • Jul 23, 2025
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  • Tidiane Bah

    Tidiane Bah

    Director, Player Branding Toronto Raptors

Tidiane Bah

Director, Player Branding Toronto Raptors

Toronto Raptors

Tidiane Bah, Director of Player Branding at the Toronto Raptors, joined us for a conversation about how athlete marketing is evolving beyond the court. From defining brand roles for players to leveraging fan insight and analytics, Tidiane shared how the Raptors are building deeper fan connections and long-term brand equity by aligning personal identity with team strategy.

  • Tidiane Bah

    Tidiane Bah

    Director, Player Branding Toronto Raptors

    Tidiane Bah is the Director of Player Branding at the Toronto Raptors, where he leads strategy and execution to amplify player identities and strengthen fan connections. With expertise in brand storytelling and athlete collaboration, Tidiane crafts compelling narratives that elevate both player and team presence in the community and media.

More Upcoming Events

Dec 17

Product Evenings TO

Building Products That Win the Rider

Join Lyft product leaders Béatrice Bunieski and Kristen Shi for an inside look at how Lyft designs, prioritizes, and measures products that create lasting value for riders.

  • 6:00 PM - 7:30 PM EST
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $25
  • Béatrice Bunieski
  • Kristen Shi

Discussion Topics:

  • Lyft’s Approach to Product
  • Building to Win the Rider, Not Just the Ride
  • The Insight Engine Behind the Product
Dec 17
Product Evenings TO Building Products That Win the Rider

Join Lyft product leaders Béatrice Bunieski and Kristen Shi for an inside look at how Lyft designs, prioritizes, and measures products that create lasting value for riders.

  • 6:00 PM - 7:30 PM EST
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $25
  • Béatrice Bunieski
  • Kristen Shi

Discussion Topics:

  • Lyft’s Approach to Product
  • Building to Win the Rider, Not Just the Ride
  • The Insight Engine Behind the Product
View Event
Jan 14

Intro to Product Design

Toronto

Join us in Toronto to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.

  • 6:00 PM - 7:00 PM EST
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $10
Ethel Zlotnik

Ethel Zlotnik

Senior UX Designer

Discussion Topics:

  • What is Product Deisgn?
  • Design Thinking in Action
  • Adding Design Skills to Your Toolkit
Jan 14
Intro to Product Design Toronto

Join us in Toronto to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.

  • 6:00 PM - 7:00 PM EST
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $10
Ethel Zlotnik

Ethel Zlotnik

Senior UX Designer

Discussion Topics:

  • What is Product Deisgn?
  • Design Thinking in Action
  • Adding Design Skills to Your Toolkit
View Event
Jan 14

Intro to Digital Marketing

Toronto

Join us in Toronto to discover how Digital Marketing connects brands with audiences in measurable ways.

  • 6:00 PM - 7:00 PM EST
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $10
Natasha Suntewari

Natasha Suntewari

Paid Media Lead

Discussion Topics:

  • The Role of a Digital Marketer
  • Real-World Application
  • Adding Marketing Skills to Your Toolkit
Jan 14
Intro to Digital Marketing Toronto

Join us in Toronto to discover how Digital Marketing connects brands with audiences in measurable ways.

  • 6:00 PM - 7:00 PM EST
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $10
Natasha Suntewari

Natasha Suntewari

Paid Media Lead

Discussion Topics:

  • The Role of a Digital Marketer
  • Real-World Application
  • Adding Marketing Skills to Your Toolkit
View Event
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